Marketing and advertising plays a vital role in every small businesses. The fact is its important for the business owner to understand the need of his clients and formulate a strategy which will support those people needs. Marketing and advertising for any small business establishes the desire of the owners to grow and broaden their products or services. The use of junk mail and the web provides great opportunities to see organic growth of a small business. The following article looks at direct mail and online marketing for small businesses to reach a wide audience in cost effective and efficient ways.
Letterbox deliveries is one of the best performing mediums of marketing for small business. It is competent at reaching an a number of buyers for only a few cents per letterbox. Radio, paper and television may perhaps be a pricey and hard to organize ways of advertisements for small business owners. To ensure that your advertising and marketing really creates increased traffic and plenty of attainable gross sales, you can look for firms that supply letterbox delivery within given areas. Specify your audience and organize letterbox circulation within each of those communities. Many businesses are offering cost efficient publications, circulation and design packages to cover anything from thousands to millions of catalogue delivery. For substantial circulations, it just takes a small number of responses to make the mail promotion profitable and get a return on investment.
When marketing for your small companies, typically the most popular method at the moment is through the net. Most small and large business entrepreneurs employ online advertising and here they try and give a discount for their consumers. This is a practical, easy approach to target the buyers needs regardless if see them in person or not. To get easily connected, you have to come up with an detailed site where people can look for your goods and services offered and your contacts and summary profile about your business. Your website should be used as your major point of contact on the net for your business. Internet promotion for the business is an effective and convenient solution to invite and interact with prospects. If you are a small business owners, you will want to think of effective methods or approaches to interact with prospects on-line. There can be various firms that can offer to get you more prospects through growing your online attractiveness.
Combine Direct Mail and Web Marketing
Another great approach in promotion for an enterprise is to set up a well-round strategy that combines print and website marketing. Taking this process allows you to cover just about all basis of where you are very likely to get in touch with your prospects. While a large number of people are on the net, there is still a great number who check out their mail. Combining mail and website marketing allows you greater opportunities to connect with individuals who may not find your enterprise within only one medium.
Work with other community merchants to co-promote your businesses with direct mail. This minimizes the expense of performing a letterbox campaign while still getting yourself a huge exposure in a great number of houses.
Afterwards, apply website marketing including social websites, search engines and internet mail to contact those same audiences using a regionally targeted method. If you co promoted with other businesses using mail, you can work together online also. Ask your partnering enterprises to promote your small business on their web updates, email address catalogues or back link off their site to your site while you do the equivalent for them. This further allows you to get through to prospects you may not generally have accessibility to exclusively.
Combined direct mail and internet for marketing a small venture involves creativity and partnerships to make your promotion go very much further in access as well expenses.
Use the combination of mail and the internet for great effect to grow your business and give it better exposure.
R Johns takes takes a keen interest in small business marketing [http://www.spoffers.com.au] and online marketing [http://www.spoffers.com.au/what-we-do]
Flyer distribution is an excellent form of marketing your business as it places your message directly into the hands of your target audience.
During times of financial hardship and recession, many businesses make the mistake of toning down their advertising, slashing their spending instead of pushing the business forward as they should be. Tough economic times offer opportunity to businesses as well as challenges, and you need to make sure that you do all you can to maximize the awareness of your services so that when the green shoots of recovery begin to blossom, your business stands strong and ready to enjoy a healthy future.
Many businesses cling on to the misguided belief that advertising doesn’t work, and that they are better off holding on to their cash. This is incorrect. All good businesses grew to where they are today by re-investing profits, and advertising is a part of this.
Perhaps some business owners have reached the wrong conclusion because they have attempted the wrong kind of advertising. There’s no use in having a lovely, well-designed, expensive advert if the right audience doesn’t see it, and media planning can be a tricky game. It’s common to be talked into purchasing a series of adverts in a glossy magazine or local paper by a slick-talking salesperson, only to see no real return on the investment, and conclude that advertising doesn’t really work.
Research from the Direct Marketing Association shows that 70 per cent of people have responded to leaflets dropped through their letterboxes. This kind of marketing can really boost profits. While it’s possible, and relatively cheap to have your flyers delivered inside local newspapers, they tend to be sandwiched in with about 20 other competing leaflets, which can be off-putting to say the least. Leaflets delivered by hand singularly through the letterbox have a much greater effect.
A local business serving the local market can easily work out the correct demographic to be targeting its services at through flyer distribution and a good flyer distribution company can assist with area profiling.
It’s very important that you use a reputable, established delivery company for your advertising. Just opting for the cheapest can be a false economy; the distribution company is a business too, and if they aren’t covering their costs for the work they say they are undertaking, it’s unlikely they are working as hard or as well as they say they are. The last thing you want is for most of the leaflets to go undelivered, or for ten to go through each letterbox instead of just the one.
Dominic Donaldson is an expert in the advertising industry.
Find out more about Flyer Distribution [http://www.oakwoodstudios.com] and how flyer drops can do wonders for your business.
Article Source: http://EzineArticles.com/?expert=Dominic_Donaldson
If you own a small business then you will be aware that there are many different ways of getting your message out there and many different companies willing to relieve you of your hard earned cash in order to do the job for you. What I would like to ask you today is whether or not you have ever considered the benefits of leaflet distribution as an effective way of getting your business name out there?
Even today with the internet options available to us, leaflets are still one of the most underused yet effective ways of advertising your business, even though. Leaflet and flyer marketing can be used by businesses both large and small, and can still be very effective. Here are a few of the main reasons why letterbox distribution may be ideal for your business.
A Proven Marketing Technique with excellent Return on Investment (ROI)
Price is always something that we should consider when it comes to promoting our business. However, the most important thing you should be looking for you is to achieve a good ROI from your efforts. With leaflet distribution you have a very cost-effective technique with great ROI and this makes it a very appealing method of promotion.
There are also ways that you can lower the cost of your marketing. If you get your distribution as well as the design and printing done out by the same company then more often than not you can lower your costs significantly, making this marketing option even more attractive.
With a leaflet marketing service you should remember that the amount you spend is low when you take into account the amount of people you can reach with your physical leaflet, and this is one of the main reasons why it is very attractive to businesses both large and small. You may even find that a house or a flat may have 2 or 3 people living there meaning more people see your message.
A Superb Way to Attract Local Customers
If your business is based in a specific area or city then using leaflet distribution and other forms of mail box marketing can be a very effective way of reaching out to potential customers in your local area. You will be able to specifically target areas as often as you want to, even just targeting building or streets if needs be.
You may also find that you can cover an area which is a bit larger and this will help to make sure that you get your message across to the people that you want to come and use your services.
Effective Way To Get Your Business Noticed
Flyer and Leaflet distribution is especially effective when you send out your leaflets or flyers on their own rather than together with other companies marketing. This means that your material has a higher chance of being read, rather than just being thrown in the nearest bin. This may cost you a bit more, but it will ensure that your customers are much more likely to take a look at your printed media.
One of the most difficult things you may face with leaflet distribution and indeed any other type of advertising is getting potential customers to notice your message over everyone else’s. People are hit with marketing messages all day every day, and it can sometimes be hard to get heard among all the rest of the noise. With flyer distribution you have a cheap and effective way to stand out and get your message heard more easily.
Utilising Leaflets can help make your Marketing Budget stretch further
Make sure you look at all the possible marketing benefits of other methods such as advertising in your local paper or marketing using search engines or social media platforms. I recommend that you try to experiment with a few different techniques and try to work out which method gives you the greatest return on investment. Leaflet distribution should definitely be one of the main techniques to consider in this case because it is very easy to measure. With plenty benefits, it really could be something that really brings out the best in you marketing efforts, attracting many new customers to your business. More importantly, we know that leaflet distribution can deliver a great return on investment, meaning you get more bang for your buck as they say.
Sasha is a successful small business owner in Manchester, United Kingdom. her business interest include Leaflet Distribution Manchester as well as owning and running a small photography and leaflet printing business.
Article Source: http://EzineArticles.com/6828351
If you gather a couple of random people and politely ask them if they like receiving flyers and leaflets stuffed into their mailbox, you will probably get some negative reactions (that is why there is a “No Junkmail” system in operation in Australia for mailboxes). However, once you are in the position of a proprietor, you often have no choice but to be the one responsible for distributing flyers. It is very difficult to engage potential clients and there are not many avenues available for this task. Chances are flyer distribution, is one of the options you have considered or already used for your business.
What are some of the methods you can use for flyer distribution?
There are a number of distribution methods that are available to a business:
- Unaddressed mailbox distribution. Stuffing flyers into residential or business mailboxes is one of the most common methods used.
- Unaddressed business PO Box drops. The same principle as letterbox distribution, but used to specifically promote B2B products.
- Direct mail. A letter specifically addressed to a targeted recipient with a commercial proposition.
- Unsolicited deliveries under doors, into offices by hand or personal flyer distribution by some other means.
- Handbills. Handbills are given out by personnel standing near public places. They are specifically regulated by Australian Law. You will find this method commonly used in shopping centres.
There are some other less commonly used and not-so-legal methods, such as stuffing flyers under windscreen wipers and throwing them off buildings during parades. I won’t go into those. Please note that flyer distribution is bound by Australian Laws to reduce environment impact. If you have invented your own flyer distribution channel, please make sure it is legal before proceeding.
What I would like to expand on in this article, are some of the most common issues that arise while using these marketing tools.
Issue #1: Flyer Design and Overall Company Presentation
It is an extremely common scenario to see companies with a poor base presentation (i.e. a poorly designed logo/brand and no website) attempt to do a mass flyer distribution. This problem usually affects starter business owners with little real world experience.
When a company has no professional branding and a poor excuse for a website, it usually follows with a badly designed (read: homemade or designed by a talented brother/sister/cousin) flyer. Coupled with false expectations (see next point), the results are often disastrous. We, have seen some real shockers come through.
Issue #2: False Expectations when doing ROI calculations
False expectations are another issue that affects starter business owners. There are some odd numbers floating around, such as an expectation that an astronomical 5% response rate from a junk mail campaign is a normal average and 10% from direct mail is good. Some business owners are very surprised when I tell them that what they can actually expect is very far from these numbers.
The reality is that it is not uncommon to receive 3 or 4 genuine responses from doing a 10,000 flyer residential distribution.
How do you actually do a ROI calculation?
The below examples are crude, but realistic in terms of what is possible to get after a direct mail campaign.
A company is selling an expensive B2B service valued at a range of $7,000-$15,000. The service is a one off and clients do not incur recurring costs. The service is applicable to the average business. The labour costs to the company are at half the cost of the service.
The company proceeds to do a Direct Mail Campaign to a database of 5,000 businesses at a cost of $1 per record.
The company receives 3 genuine calls that turn into 2 clients averaged at $10,000 ($20,000 total). Even after taking out labour costs, the company is well in profit.
The response rate was a mere 0.06%.
If the response rate was in fact the 5% often expected, life would be a breeze for business owners and companies offering direct mailing services would never have a need to advertise.
The company is selling computer hardware. A product sells on average for $500, however the margin for the company is a mere $50. There is no recurring costs to the client, barring the clients that may come back and buy something else at a later stage.
The company proceeds to do a Direct Mail Campaign to a database of 5,000 businesses at a cost of $1 per record – exactly the same as Case 1.
The company receives 25 in-the-door customers who buy various products and end up spending $500 each on average. The profit from the sales is $1,250. However, the company spent $5000 on the campaign and ends up at a loss. Unless the customers keep visiting the shop in the future, the campaign is a failure.
The response rate was 0.5%. You would need a 2% response rate from this campaign to break even.
The company is selling a useful accounting service that costs $100 per month. The service is a recurring charge, however few companies unsubscribe after signing up.
The company proceeds to do a Direct Mail Campaign to a database of 5,000 businesses at a cost of $1 per record – exactly the same as both cases above.
50 genuine calls are received. 33 new clients are signed up for $100 / per month. The company takes just 2 months to break even on the cost. Since clients continue paying well after the campaign is over, the results are very good.
The response rate was 1%. This example is optimistic, however this campaign would still succeed with a 0.5% or less response rate due to the nature of the service.
As you can see from the examples below, the kind of responses companies receive are based on the product, service, market conditions, demand, time of the year, total price (a product with a premium price is always less attractive and harder to sell than something that costs $99 on special). Even weather comes into play. There are far too many factors to give a clear cut answer.
What you can control, however, is the presentation. A substandard presentation is guaranteed decrease your response rate two-fold or more, and can mean the difference between success and failure.
Issue #3: Message and Call To Action
Besides a good overall company brand and presentation, you also need a correct message and call to action on your flyer. The best flyers tend to carry just one straight forward message – having a lot of excess information tends to take away the focus of the reader.
It is crucial that you have the following in your flyer:
- The product or service that you are trying to sell right now.
- A relevant image to capture attention – preferably one of the product, but a generic stock photograph can be efficient if used correctly.
- The phone number to call or website to visit. Please make sure that full contact details are included and working – it seems to be a common issue for contact phone numbers on advertisements to lead to nowhere.
Marketing to consumers (B2C) and businesses (B2B) requires a completely different approach. While consumers may be dazzled by a 50% discount that ends tomorrow or a free iTunes voucher, our experience has shown us this often doesn’t work with savvy business owners at all. When marketing to other proprietors, you need to think of your offer in terms of a solution that helps save valuable time, decrease expenses or increase revenue – not simply as a standalone product or service.
Issue #4: Not standing out enough
As providers of a B2B flyer distribution service, we have quite a lot of samples go through us. It is quite rare that we receive something that captivates attention. Some ideas for standing out:
- Odd-shaped flyers. E.g. a flyer shaped like a mobile phone, a footprint or tooth.
- Delivering useful and long lasting promotional products, such as mouse pads.
- Delivering an envelope.
- Promotional Calendars.
- Use of extreme color schemes (e.g. black/yellow, red/yellow).
Unique presentations always stand out from the competition and are more likely to leave an imprint in the memory of the recipient.
Article Source: http://EzineArticles.com/?expert=Michael_Augusto