Flyer distribution is an excellent form of marketing your business as it places your message directly into the hands of your target audience.
During times of financial hardship and recession, many businesses make the mistake of toning down their advertising, slashing their spending instead of pushing the business forward as they should be. Tough economic times offer opportunity to businesses as well as challenges, and you need to make sure that you do all you can to maximize the awareness of your services so that when the green shoots of recovery begin to blossom, your business stands strong and ready to enjoy a healthy future.
Many businesses cling on to the misguided belief that advertising doesn’t work, and that they are better off holding on to their cash. This is incorrect. All good businesses grew to where they are today by re-investing profits, and advertising is a part of this.
Perhaps some business owners have reached the wrong conclusion because they have attempted the wrong kind of advertising. There’s no use in having a lovely, well-designed, expensive advert if the right audience doesn’t see it, and media planning can be a tricky game. It’s common to be talked into purchasing a series of adverts in a glossy magazine or local paper by a slick-talking salesperson, only to see no real return on the investment, and conclude that advertising doesn’t really work.
Research from the Direct Marketing Association shows that 70 per cent of people have responded to leaflets dropped through their letterboxes. This kind of marketing can really boost profits. While it’s possible, and relatively cheap to have your flyers delivered inside local newspapers, they tend to be sandwiched in with about 20 other competing leaflets, which can be off-putting to say the least. Leaflets delivered by hand singularly through the letterbox have a much greater effect.
A local business serving the local market can easily work out the correct demographic to be targeting its services at through flyer distribution and a good flyer distribution company can assist with area profiling.
It’s very important that you use a reputable, established delivery company for your advertising. Just opting for the cheapest can be a false economy; the distribution company is a business too, and if they aren’t covering their costs for the work they say they are undertaking, it’s unlikely they are working as hard or as well as they say they are. The last thing you want is for most of the leaflets to go undelivered, or for ten to go through each letterbox instead of just the one.
Dominic Donaldson is an expert in the advertising industry.
Find out more about Flyer Distribution [http://www.oakwoodstudios.com] and how flyer drops can do wonders for your business.
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